A new prepaid package from Bharti Airtel, which costs Rs 189, gives customers unlimited phone calling along with a few other perks.
Airtel’s New Plan costs Rs 189
A new prepaid package from Bharti Airtel, which costs Rs 189, gives customers unlimited phone calling along with a few other perks. The plan is operational and can be recharged via Airtel’s website and app, even though the launch has not yet been formally announced. It seems to be aimed at consumers seeking a simple, short-term validity plan for less than Rs 200, especially those who wish to maintain the activity of their mobile number without spending more money on more costly data packs.
The service validity for the Rs 189 package is 21 days. Customers receive 300 SMS, 1GB of mobile data, and unlimited voice calls across all networks during this time. The plan is intended for people who mostly use calling and sporadic messaging, not for streamers or high data users. Due to the restricted data, customers who need to stream videos or browse frequently will have to rely on top-up data packs, which can be bought individually depending on usage.
How does the Market impact?
Airtel’s decision to implement this strategy seems calculated, particularly given its ongoing efforts to increase average revenue per user (ARPU) and attract and keep low-spending consumers. While offering a substitute for users who recharge merely to prolong validity, the new plan may aid the business in retaining the loyalty of its user base. Actually, at Rs 189, this plan appears to be designed for light smartphone users or secondary SIM users in semi-urban or rural areas.
This deal is probably going to be compared to comparable products from competitors like Reliance Jio, who also offer recharge plans in the same pricing range. Airtel now has two primary options for customers thinking about recharging for less than Rs 200: the recently introduced Rs 189 plan and the current Rs 199 plan, both of which have a 28-day validity period. For those who are ready to pay an extra Rs 10, the Rs 199 plan is a better value because it provides comparable benefits over a little longer period of time.
What is Expansion plan of Airetel?
Additionally, the launch coincides with Airtel’s expansion of its prepaid recharge portfolio by offering content-rich plans that are combined with over-the-top (OTT) services. The telecom provider recently unveiled new plans with access to streaming services like JioHotstar, Netflix, and Zee5 that start at Rs 279. These plans cater to a distinct user base that desires entertainment in addition to voice and data perks.
Nevertheless, the Rs 189 recharge has a specific purpose. Without committing to a full-fledged monthly pack, it provides consumers on a tight budget with a method to stay connected via phone calls and basic services. Although data-hungry individuals might not find it appealing, it does close a gap in Airtel’s prepaid product range.
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