Password sharing has previously been strictly prohibited by Netflix because it was harming its customer base. However, Netflix’s password-sharing approach has suddenly backfired. Since it started cracking down on password sharing, Netflix has reportedly lost over 1 million members in Spain. This can also be seen as the unintended consequence of the company’s password-sharing prohibitions.
Having to pay a lot of money
Spanish customers of Netflix will now have to pay a monthly subscription of 5.99 euros, or around Rs. 500. This fee is intended to discourage users from disclosing their login information to third parties. Netflix has also made technical attempts to stop sharing. However, a study revealed that two-thirds of the subscribers Natflix lost were swapping passwords. One million users were lost as a result of this.
Loss to Netflix
Despite the drawbacks of its crackdown on password sharing, Netflix might keep using such tactics to avoid income loss. To prevent losing even more clients down the road, the business might need to strike a compromise between this and delivering a great user experience.
Netflix has imposed a similar price for password sharing in Portugal, Canada, and New Zealand after a successful rollout in Latin American nations. Each market initially reacted negatively to the news of this cost, but it anticipates that this will pass when customers who haven’t paid for their accounts begin opening their own. Let’s present
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