For Royal Enfield, the new year holds great significance. In actuality, based on the data provided by Eicher Motors in the stock exchange filing, sales of Royal Enfield bikes grew by 25% in December, reaching 79,466 units.
In December of this year, 63,887 units were sold,
if we consider sales from 2023 already. The data shows that sales of Royal Enfield bikes with engines up to 350 cc increased by 25% to 69,476 units. Aside from this, sales of bikes larger than 350 cc have grown by over 10,000 to 9,990 units. The export of Royal Enfield motorcycles has also increased and doubled compared to last year.
This export has reached 11,575 units
which is a big deal for the company. Let us tell you that looking at these sales and export figures, it would not be wrong to say that customers are buying these bikes in large numbers.
When discussing the cause of the rise in bike sales,
it is thought that the company’s constant updates, which range from engine to performance improvements, give customers a lot of affordable options to purchase these motorcycles.
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